When Georgia State Senator Doug Haines drew opposition for his seat, we knew that we had to establish a Web presence quickly in order to organize and motivate supporters -- even before the campaign strategies and messages had been developed.

To meet these immediate needs, we put up an "Announcement" site, with basic information, including ways to contact the campaign and get involved, biography, recent awards and praise, and a chance to sign up to be informed when the full site goes online.

This "Announcement" site allowed the campaign to meet it's basic Web requirements without rushing. The full site could then be developed around the major campaign messages.

The full site included online contribution, volunteer signup, and email-a-friend capability, as well as standard fare such as candidate biography, issue papers, press releases, news coverage, contact information, gallery of campaign photos, and voter information.